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Greeting from CEO

Greeting fromCEO
Wellbeing LS aims to accomplish its management philosophies and
innovations in order to contribute to public health
and social welfare and pursue reasonable managerial goals.
As a next-generation growth engine, the bio industry encompasses many companies that have invested actively
in the research and development of bio materials and products relating to health. .

The company has specialized in the research, manufacture, and sale of such probiotics as fermented
soybean-based lactic acid bacteria; and it is now launching not only probiotic products but also various fermentation
products based on them. This product group includes ‘health functional foods’ using probiotics, ‘grain products’ that
are fermented by probiotics, ‘Veauty Lac 6-day diet program’ based on fermented materials, ‘Energy Balance’ which is a fermented Sunsik (uncooked grains), biogenics from functional Lactobacillus, and other fermented products of various materials.

At the same time, the company is doing R&D on health-oriented products, such as bread, pickles, kimchi, dumplings, noodles, and rice cakes, whose taste and functions are enhanced by the use of vegetable Lactobacillus derived from fermented soybean. It now manufactures technologically innovative soybean products using internally-developed advanced fermentation techniques and has successfully developed probiotics-based doughnuts to which vegetable-origin Probiotics are applied and are being marketed under the brand name of “Whenzly.” It has also developed its proprietary brand coffee “Ruwa” using its sophisticated fermentation technique that adopts the same fermentation process as that of the Kopi Luwak, the most expensive coffee in the world. This coffee is sold at antenna shops, together with its doughnuts, and also available through a nationwide franchise network. The company has recently launched successfully its premium fermented coffee, Star Lu Bean, a more advanced form of Luwak coffee, using ferments involved in the Luwak fermentation process.

Furthermore, the company has continued to research and develop, using effective microorganisms, products including probiotics for livestock and feed fermentation, probiotics for fish farming and marine products, eco-friendly soil microorganisms, and probiotics for environmental improvement.

With the goal of ensuring people to have a healthier life, the company has dedicated itself to continuous research and development and the launch of new products. It promises, and will make efforts, to come close to its customers with best quality and products at all times.

Thank you very much.

CEO/Ph. D. LEE Deuk-Sik




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